Privacy policy

Privacy Policy

Last Updated: July 16, 2025

Google and Cookie Consent

Our website uses cookies and similar technologies to enhance your browsing experience, deliver personalised content and advertisements, and analyse site traffic. These may be set by us or by third-party providers such as Google Analytics and Google Ads.

By continuing to use the website, you consent to the use of such cookies. You may manage or withdraw your consent at any time through your browser settings or via our cookie banner.

See How Google Processes Your Data

Google may collect data about your visits, including your IP address, browser type, device identifiers, and how you interact with our website. Google may also use cookies to show you ads based on your previous visits to this or other websites.

To learn more about how Google processes personal information from sites like ours, please visit Google's Business Data Responsibility site.

About Us

This website and its related services (collectively, the “Services”) are operated by BioFires – Gel Fireplaces Ltd and powered by Shopify. This Privacy Policy governs the collection, use, and disclosure of your personal information when you use the Services or otherwise communicate with us.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect the following types of personal information, depending on how you interact with our Services:

  • Contact Details: Name, billing/shipping address, email address, phone number
  • Financial Information: Credit/debit card details, transaction and payment confirmation
  • Account Information: Login credentials, preferences, saved items
  • Transaction Information: Items viewed, added to cart, wishlisted, purchased, returned, or cancelled
  • Communications: Any information you send via customer service or feedback
  • Device & Usage Data: Browser type, IP address, device identifiers, and activity across the site

How We Collect Your Information

We gather information:

  • Directly from you: When you place an order, create an account, or contact us
  • Automatically: Via cookies, web beacons, and analytics tools
  • From third parties: Including payment processors, delivery partners, and marketing platforms
  • From Shopify: Who provides our e-commerce platform and hosting

How We Use Your Information

We use your personal data for the following purposes:

  • To provide and personalise your experience
  • To process transactions and deliver products
  • To offer customer support and respond to queries
  • For marketing and promotional communications (which you can opt out of at any time)
  • For fraud prevention and security
  • To comply with legal obligations

How We Share Your Information

We may share your data:

  • With Shopify, for hosting and transaction processing
  • With service providers such as couriers, IT providers, and marketing partners
  • With business partners, where you’ve given consent (e.g. remarketing services)
  • If required by law, legal request, or to enforce our policies
  • In the event of a business transfer such as a merger or sale

Shopify's Role

Our Services are hosted by Shopify, who may collect and process personal information about your use of the store. Shopify may also use aggregated data from users across different Shopify stores to provide and improve services. Learn more about their practices at Shopify's Privacy Policy or exercise your rights via the Shopify Privacy Portal.

Third-Party Links

Our site may contain links to other websites. These are provided for convenience only. We are not responsible for the privacy practices or content of third-party websites.

Children’s Privacy

Our Services are not intended for individuals under the age of majority in your jurisdiction. We do not knowingly collect data from children. If we become aware that a child has submitted personal information, we will delete it promptly.

Security & Retention

We take reasonable precautions to secure your information, but no method is 100% secure. We retain your personal data only as long as necessary to fulfil the purposes described, including compliance with legal obligations.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access or request a copy of your personal data
  • Request corrections or deletion
  • Object to or restrict processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, please contact us using the details provided below. We may ask you to verify your identity before processing certain requests.

You can opt out of marketing emails at any time using the unsubscribe link in any email we send. Opting out of marketing does not affect transactional or service-related emails (e.g. order confirmations).

Contact Us

If you have any questions about this Privacy Policy or wish to make a request regarding your data, please contact:

BioFires – Gel Fireplaces Ltd
2 Abingdon Road, London, W8 6AF
Tel: 02077241919
Email: info@biofires.com